founder/Owner - Joanna Bynum

My Approach

I have always been well versed in helping people feel good about themselves. So finding my passion for skin/skincare came quite naturally. Not only did I fall in love with skincare and talking to people about their skin, I found the science behind natural skincare very fascinating. Ingredients and their complexity. How certain ingredients work well with each other, and how they can counteract each other. How our skin is continuously in fight mode and why it’s so important to take care of it. I learned while In school that “How fast and how deep an ingredient can penetrate the skin depends on the chemical structure of the ingredient” so majority of my time is spent studying and researching raw ingredients making it easier for me to create and formulate effective products for specific skin types and conditions. I enjoy breaking down an ingredient and learning its profile. I’ve been an esthetician for 3 rewarding years and take pride in every single formulation I create. Thank you so much for visiting! 


Build it

Dream it